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My Ireland

Looking for inspiration? Planning a trip? Or just want to scroll yourself happy? We'll show you an Ireland that's tailor-made for you.


    See what Ireland has in store for you

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    Our mission

    We are the agency responsible for marketing the island of Ireland overseas as a holiday destination
    Audience of 600 million
    11.8 million travellers
    Over 23 markets

    Carrick-a-Rede rope bridge, County Antrim

    Tourism Ireland was established under the framework of the Belfast Agreement of Good Friday, April 1998 to increase tourism to the island of Ireland as a whole.

    Tourism Ireland have teams in place in key source markets, such as Great Britain, USA and Canada, France, Germany, the Netherlands, the Nordics, Belgium, Italy, Spain, Austria and Switzerland, Australia and New Zealand. We also have offices on the island of Ireland, in Coleraine and Dublin – and have now extended our reach to include emerging tourist markets, such as China, India and the Middle East – delivering targeted marketing programmes and working in close co-operation with travel trade partners, media, carriers and island of Ireland industry partners.

    Visit our corporate site





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    Who we work with

    Tourism Ireland works closely with its sister agencies on the island of Ireland, particularly in relation to this website. Fáilte Ireland, the national tourism development authority of the Republic of Ireland, and Tourism Northern Ireland have both provided this site with database records and product information.

    Tourism Ireland Limited is a Company Limited by Guarantee without a Share Capital, Registered in Ireland No. 336370, Bishop’s Square, Redmond’s Hill, Dublin D02 TD99.